I found this little factoid today:
"In 1972, 87 percent of children who lived within a mile of school walked or biked daily; today, just 13 percent of children get to school under their own power, according to the Centers for Disease Control and Prevention."
Why wouldn't a kid want to ride a bike to school? I used to do it almost everyday when I was in elementary school (not to mention that I pretty much do it everyday now!).